Episode 131: Using Social Media for Client Acquisition

Marketing strategist Suzy Huber shares tips on how to generate revenue.

The industry’s first trade show of the year just concluded, and by all accounts it was a smash hit.

ASI Show Orlando, held the first week of January, welcomed 4,500 suppliers and distributors – a 50% year-over-year increase – including 862 Education Day class attendees and over 700 exhibits on the show floor.

Attendees also had a chance to hear from keynote speakers Shawn Rhodes, a U.S. Marine-turned-sales consultant, and pro baseball player Alex Rodriguez, now a successful entrepreneur. ASI also officially launched ESP+, its new business management platform for the industry.

In this episode, Executive Editors Theresa Hegel and Sara Lavenduski discuss the high-energy event, trends to keep an eye on and growing enthusiasm for this year. Next up is ASI Show Fort Worth, from Jan. 23 to 25.