When the term “normcore” first appeared in 2013, its inventors attempted to describe the appeal of apparel that promised “the freedom that comes with non-exclusivity.” Which is just a fancy way of saying that it’s cool to belong.

The fleece pullover is one of the linchpins of this (non) movement, a “supremely utilitarian” garment that exists outside all the turmoil of changing tastes. It’s what people wear when they are comfortable with themselves and their environment. And as a branding tool, it’s the perfect item to capture the attention of other people, similar in their ease among friends and coworkers, and in their universal desire for comfort and community.

Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.