A variety of lively orange shades and tints was on full display during fall/winter fashion shows by Balmain, Dries Van Noten, Givenchy and more. This is one dazzling color that can’t fail to seize attention, whether you choose a light tangerine or a dense mahogany.

“Orange is an excellent hue for many applications and moods based on the variety of tones it can come in, from a subtle warm hue to a vibrant bright one,” says Jeff Silcock, marketing manager for Stormtech Performance Apparel (asi/89864). He agrees that orange is a reliable and influential player in the promotional arena. “For those looking for a retail-inspired color, orange is an excellent choice. One of our most popular colors right now is chipotle, which is on the more subtle end of the orange spectrum.”

Silcock says orange is traditionally associated with autumn but is also a winter favorite. “It’s a great fall color to apply to a range of holiday events, from Halloween to Thanksgiving. If you want to stand out from the crowd and get noticed, going with a ‘louder’ color like orange is the way to go.”

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