Product Hub May 26, 2014
Anchors Aweigh
Every year, the sisters of Delta Gamma make a literal splash with their annual Anchor Splash. Held at the Gibb Pool at Washington State University, the day-long charitable event offers friendly pool competition among the campus Greek chapters at WSU.
The funds raised that day benefit Service for Sight, the official Delta Gamma philanthropic project that helps raise money for genetic research, adaptive devices, Braille books and other programs for those suffering from low vision and blindness. Service for Sight has been Delta Gamma’s official charitable project since 1936, when alumna Ruth Billow, who was blind, suggested that her sorority find a way to help those with sight limitations.
“We hold philanthropic causes high in our mission and goals,” says Brian Blee, marketing director at College Hill Custom Threads (asi/164578), which created the official event tank tops and is based at Washington State University. “We donate 10% of philanthropic orders back to the causes our customers promote.”
In 2011, College Hill Custom Threads officially opened its doors on the Wazzu campus in Pullman, just above a bar and grill popular with students. The company is a resource for branded items and very tied-in to the latest apparel and decoration trends. “We’ve been very involved with all chapters here since we started our business,” says Blee. “Everyone knows to stop by our office when they have an event coming up.”
For Anchor Splash (the anchor is the popular symbol for Delta Gamma, combining the sorority’s two Greek letters), College Hill screen printed about 100 tanks from Comfort Colors. “Their products are dyed in dozens of different colors,” says Blee. “They’re some of our favorite products. This particular batch was standard screen-printed, but we often like to use water-based inks on Comfort Colors items to give the art a vintage look and feel.”
Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.