Product Hub June 23, 2014
Give a Salute to Army Green
Military fashions continue to be in vogue; as a result, army green has emerged as a true fashion contender on the runways. Fall/winter collections from Calvin Klein, Philip Lim and Prabal Gurung showcase this mainstay color in a variety of apparel types, from leather skirts to coats.
David Goldman, vice president of Philadelphia Rapid Transit (asi/77945), explains how the popular appeal of this color involves current trends in streetwear, which emphasize dark neutrals and feature army green as a black alternative. “While black has always been a highly versatile neutral,” he says, “army green – which urban hipsters have brought into the limelight – can function very similarly.” Not only is army green an ideal choice for logos and embellishments, it conveys many qualities as a muted hue in streetwear. “A subdued palette stresses a resourceful, functional and tough attitude that flashy or bright colors can’t transmit,” Goldman says.
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