From Fendi’s extraordinary fur scarves to Ralph Lauren’s tried-and-true plaid ones, snug and soft wintry scarves adorned several fashion-forward ensembles on the runway during fall/winter Fashion Week. Affordable accessories that offer an ideal branding opportunity, scarves lead the way as superb cold-weather promotional items. “These are among the most versatile of all accessories,” says Cristina Dinica, senior marketing coordinator for Fersten Worldwide Inc. (asi/53974). “Knit scarves are a chic way to style an outfit and keep someone cozy.”

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