Challenge #2:

Landscaper Logo

After seven years of working in the landscaping industry, Johnny Jordan decided to launch his own venture: Lafayette Landscaping. His current apparel for the job is a white T-shirt with simple text lettering on the front.

We tasked our competitors to come up with a new logo for the company and print it on a T-shirt to be worn by Jordan and the employees of Lafayette Landscaping. Jordan’s requests included the use of Carolina Blue to represent his favorite team, the University of North Carolina. The new X-Temp T-shirts were provided by Hanes Branded Printwear (asi/59528).

The shirts were judged on these criteria:

Logo Creation and T-Shirt Design: Is the logo appropriate for a landscaping business? Is the design creative enough to stand out from other typical designs?

Printing Expertise: Is the print precise and easy to read or understand? Does the graphic print well and look good on the shirt? Is the hand light enough for outside work?

WINNER

Boxercraft

asi/41325)
Circle 92 on Free Info Card
The winning design uses soft discharge organic inks with an impressive distressed logo. It features a creative custom tagline and demonstrates excellent technical ability.

+Impressive logo that has retro appeal yet still very modern.
+Effective use of Carolina Blue color scheme as requested by client.
+Fun tagline that demonstrates welcome irreverence.
+Extremely soft print with crisp, clear registration.
+Good sense of proportion with small, left-chest logo and large full-back print.
–Sleeve design slightly extraneous, probably not worth the cost in real-life scenario.

RUNNER-UP

Silkworm Inc.

(asi/92122)
Circle 107 on Free Info Card
This shirt features a pragmatic logo along with fashion-based inks for an ultra-soft hand.

+ Logo is simple but very effective – perfectly executed for this type of business. Can also work on other marketing materials.
+ Good use of location, including small, left-chest print and bigger full-back print.
+ Clean printing with a very soft hand, suited for outdoor work.
– Lacks a little of the “Wow” effect of some other entries.

2nd RUNNER-UP

Visual Impressions

Circle 97 on Free Info Card
This trendy design was printed with added reflective foil and a full-back design with a big, bold custom tagline.

+ Bold graphic that really stands out, including the attitude-driven tagline on the back.
+ Solid printing and demonstrated technical expertise with use of foil accents.
– Looks too much like a retail design; not suited as a workwear option for landscaping business.
– Did not use the Carolina Blue color scheme preferred by customer.

FINALISTS

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