Almost three billion T-shirts were sold in the U.S last year (according to the NPD Group), and just about 90% of Americans wear one at least once a week. Which means you don’t need convincing about the effectiveness of T-shirts; you buy, sell and print plenty of them. But we can all learn to make a better printed tee. To design them with creativity. To elevate them out of the bargain bin. To choose quality garments. And to leverage them to accomplish just about anything. At its best, the printed T-shirt is a creative force that can elevate the industry to even greater heights. But you know that. The trick is to repeat it three billion times. – C.J. Mittica

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