Throughout the year there are seasons, holidays and events that provide excellent opportunities for a decorated apparel shop to maximize sales. Transfer Express’ (asi/91804) new Decorating Apparel Calendar provides marketing ideas 12 months of the year. By using this handy calendar, you can create and schedule solicitations via direct mail, website, social media or advertising to remind customers about upcoming events and how you can help them promote it.

In addition, on the Transfer Express website, you’ll find sales flyer templates, posters, displays and samples to help you do this. You’ll also find great ideas for targeting niche markets or seasonal activities. To view the calendar, go to www.transferexpress.com/decorating-calendar.

Need more inspiration? Transfer Express also offers a video presentation that explains how to design and order custom transfers for creating team uniforms, as well as other applications. The video showcases more than 5,000 custom layouts. East Prints transfers are organized by category, such as soccer, to simplify the process of finding the type of design needed. This video is uploaded to the Easy Prints YouTube channel page (www.youtube.com/transferexpress).

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