To create fellowship and community, the nonprofit Combat Veterans Motorcycle Association (CVMA), with chapters in all 50 states, brings together combat veterans and their families for recreational motorcycle riding and to raise money for veteran care facilities. One chapter, 23-5 in Central Texas, recently searched for a decorator to provide them with embellished apparel for special events. The merchandise would benefit both the chapter and other veteran programs.

Last May, the chapter’s auxiliary commander Diane “Sauce” Trujillo came upon Sparkle Plenty Designs (asi/88442) in Philadelphia and reached out to co-owners Andrew and Lee Romano Sequeira regarding apparel for the female members. “When we finally came across Sparkle Plenty Designs,” Trujillo says, “we had searched for some time to find someone who could work with us to embellish our shirts. We couldn’t be happier with the results.”

Sparkle Plenty put together tops with a design inspired by the organization’s national trademarked logo. Each of the 10 garments, including tank tops (3533) from Next Level Apparel (asi/73867), cotton T-shirts (2000L) from Gildan Activewear (asi/56842), ladies’ V-neck T-shirts (S04V) from Hanes/Champion (asi/59528) and fitted tees (6004) from Bella-Alo (asi/39590), was embellished with premium rhinestones.

“Wherever there’s a population of women within a business, social group, organization or team, bling will sell, period,” says Andrew Sequeira. “They love the finished look. Women make up a significant audience of different ethnicities, ages and interests, who are all prospective buyers if you present them with an example of this type of decoration.”– Sara Lavenduski

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