Strategy

Cheers for Collegiate Apparel

Are you college-ready? Headquartered in Oberlin, OH, the National Association of College Stores (NACS) is the professional trade association representing the $10 billion collegiate retailing industry. Its members include nearly 3,000 college stores throughout the U.S., Canada and more than 34 other countries. NACS research finds the average student spends $711 annually at their campus store. More specifically, $291 of what they spend goes to a variety of products – including insignia apparel.

Apparel suppliers and decorators are ready to school you on the market. Transfer Express (asi/91804) for example, offers a free webinar on heat-printing for campus bookstores. The presentation shows apparel designs and print locations for school names and mascots on a variety of apparel.

Tap into the lucrative Greek market with a new package of fresh designs from ClipArtBoom (www.clipartboom.com). Offered in vector format, these designs include modern, trendy looks that are perfect for the collegiate market. Cater to all sorority and fraternity activities including bid day, rush week and Spring Break. The Greek Pack includes 35 designs in color and black and white, 35 clip-art illustrations in color and black and white, and 35 fonts.