Old School Pet Prep

Pet stores are at the head of the pack when it comes to sales, according to an IBISWorld industry report noting an annual revenue of more than $14 billion with a projected annual growth rate of 3.8% for this market through 2017. What’s driving such demand? Pet ownership. The 2013-2014 American Pet Products Association’s National Pet Owners Survey found that 68% of U.S. households own a pet – that’s 82.5 million homes.

Reach out to the consumers in those households with pet-imprinted apparel and textiles. The Wild Side released a new heat-applied 3-D Vintage Patch collection that focuses on dogs. This line of textured designs uses puff embossing to create a realistic raised-stitch sewn patch.

More than 50 breeds are represented – from Australian Shepherds and Bloodhounds, to Shih Tzus and Vizslas. The full-front artwork features the breed and date it was established. These durable heat-applied graphics can be adhered to any color of shirt that’s made of 100% cotton, 100% polyester and cotton-polyester blends. To view the new Vintage Patch dog breed collection, go to www.thewildside.com/heat-transfers/vintage-patch-collection.

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