Welcome to the 2017 Power 50 list, which ranks the most influential people in the industry.

#5: Norm Hullinger, alphabroder (asi/34063)

2016 Rank: 3
Title: CEO
Industry Experience: 15 years
Birthplace: Portsmouth, VA

Hullinger maintains a spot in the top five after he led alphabroder to 14% growth in 2016 promo product sales. As CEO since 2012, Hullinger has navigated the $1 billion firm through multiple large acquisitions, but his company’s 2016 partnership deal with Under Armour may have created the most buzz of all.