Who’s shaking up the industry today and making it a unique, successful, challenging and innovative sector? The members of the 2016 Counselor Hot 25. Check out their stories.

At iPROMOTEu (asi/232119), Tayla Carpenter’s main job is helping the distributor meet its technology initiatives. But it’s her work spearheading The Women’s View, a collaborative program for the company’s female owners and employees, that is galvanizing the Boston native. “I thought it was a unique way to support women in the industry,” says Carpenter, “but it was also uncharted territory, so I was very much intrigued by the challenge, opportunity and potential rewards.” Carpenter coordinates a bevy of efforts, from webinars and online forums to an advisory council and networking receptions. When she’s not hatching plans to expand the program, the music lover moonlights as DJ Neo Dawn, performing at clubs and private events. “When I’m at a party and the DJ’s really bad,” Carpenter says, “I get irritated and say ‘Why didn’t he play that?’ I’ve always had the desire to keep the party going.”

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