Calendars offer a potential annual resale for reps and they get clients excellent
ROI, practically ensuring end-users will have their eyes on your customer’s name and branding every day. ASI research shows that calendars are kept for nine months on average.

CASE STUDY

Financial Success

What makes the Scenes Across America Calendar from ADG Promotional Products (asi/97270) such a surefire giveaway? Do you have a couple months? “That calendar sells everywhere,” says Lee Marvin, national sales and marketing manager for Curtis 1000 Promotional Products Division (asi/172755). While the calendars’ popularity indeed transcends industry, Marvin is particularly enthused about its appeal for his financial sector customers, as well as the reasons calendars make his own job a bit easier.

“We can show it to any financial client in California, Mississippi or New York,” Marvin explains, naming credit unions as a typical example of the type of financial customer he has great success selling this calendar to. For these clients, the visual draw of the photographs is what begins the process of making this calendar a part of a dependable promotional campaign: “Everybody loves water, trees and mountains,” says Marvin.

Pretty photos are just the beginning, however. For Marvin’s clients, the Scenes Across America Calendar offers “the best bang for the buck” that a giveaway can provide. “You’re going to get so many exposures to that calendar per day at fractions of a penny for each exposure,” he says. As users scribble notes in the dates and ponder upon the scenery, Marvin’s client enjoys daily notice for an entire year. And as a product with a definite life-cycle, the calendar almost sells itself.

“Calendar repeat business is always money in the bank,” Marvin says. “It’s a very natural cycle; it rejuvenates automatically and the customers are expecting next year’s calendar.”

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