Strategy July 22, 2015
American Zebra Company
This experienced supplier offers Made-in-the-USA quality and a Texas-bred commitment to service.
This experienced supplier offers Made-in-the-USA quality and a Texas-bred commitment to service.
It’s possible that there is no place more American than Texas, and there’s no supplier that embodies the Texan values of straightforward honesty and hard work better than Houston’s American Zebra Line (asi/35745).
For well over a decade, American Zebra Line has been operating according to its philosophy of exceptional quality, service and pricing, and the result is a long list of satisfied customers and successful promotions. Being so thoroughly American, it’s no surprise that the supplier takes Made-in-the-USA very seriously, not just for the inherent quality of domestically produced goods, or for the logistical advantages, but also for the economic health of the community and country. With over 80% of the manufacturer’s offerings either manufactured or assembled in the USA, American Zebra Line has a good idea of what real Made-in-the-USA value is all about.
Company President Renee Maxey learned from her father, industry veteran, Max Habegger, president, Big 10 Productions Inc./American Image, all about taking pride in your work and delivering what you promise. Having so much of their product line manufactured or assembled domestically just makes living up to that standard easier. “I’ve always felt that buying American is the best route to go,” Maxey says. “That’s why the vast majority of our products are USA-made with many produced right here in Texas.”
“The vast majority of our products are USA-made with many produced right here in Texas.”
Renee Maxey, American Zebra Line (asi/35745)
The highly visible Econo Frio Socks and Frio Socks (collapsible beverage holders) are two of this supplier’s most beloved products. Lightweight enough to be used even as direct mail incentives, they are an example of how American Zebra Line combines practicality with fun to produce a versatile, affordable item that delivers maximum promotional impact. “Both of these products are made, printed and sewn in Texas,” Maxey explains. “We also decorate Texas-made stadium cups, bike and sport bottles, Party Cups, Bolero Tumblers and more.”
Distributors are encouraged to share the enthusiasm for American-made products with their clients and help them understand their benefits, including the many markets that American Zebra Line can help them break into. These products are popular in the crucial education market, for instance, whether for athletics departments or even alumni groups. Entertainment events and holiday celebrations are other examples of markets that want the products American Zebra Line produces.
American Zebra Line also delivers the variety distributors require to complete their client’s orders with just one stop. In addition to sports bottles, stadium cups, tumblers and beverage holders, the supplier also features dozens of handy giveaways, from utility clips to key holders, all with the same level of quality and the same blend of utility and design. Clients are assured a robust lifespan for their message when it’s imprinted on any of these colorful items.
“We pride ourselves on making quality American-made products,” says Maxey. When there is this much pride in what a company does, customers can rest assured that company will continue to do it. For American Zebra Line, this means quality, American-made products with long-term utility value and the exceptional service that has earned the supplier glowing reviews from its customers.