Strategy

American Apparel

Enjoy the benefits of USA-made style and quality with this globally beloved label

Enjoy the benefits of USA-made style and quality with this globally beloved label.

In a seven-story building in downtown Los Angeles, American Apparel (asi/35297) continues to fight the good fight on behalf of American manufacturing.

It’s an effort that involves the production of hundreds of thousands of garments every day, from T-shirts and dresses to leotards, pants and accessories. The company’s productivity is impressive in itself, but there’s a lot more to American Apparel’s approach to Made-in-the-USA than just turning out a mountain of clothes every week.

American Apparel employs over 7,000 people in its Los Angeles facilities, many of whom perform jobs that a less conscientious manufacturer could just as easily have sourced out to overseas factories. These skilled workers knit, dye, cut and sew while earning a living wage that places them well above similarly-employed garment workers in both the international and domestic markets. In addition, American Apparel employees enjoy the benefits of an exceptional health-care package and can even look forward to weekly visits by an in-house team of licensed massage therapists.

Vertical integration keeps almost every aspect of American Apparel’s production under one roof, giving the company an agility that allows them to be extra responsive to customers. With no need to ship thousands of garments around the globe, American Apparel is responsible for a much smaller carbon footprint than many other apparel manufacturers. Easy accessibility of its facilities and employees also fosters quicker collaboration between all of the company’s departments, resulting not only in the practical benefits of quicker turnaround but in a vibrant, dynamic creativity unobstructed by distance.

American Apparel (asi/35297) offers the incomparable advantage of its retail experience and its reputation as a label with its finger on the pulse of the industry.

For distributors, American Apparel offers the incomparable advantage of its retail experience and its reputation as a label with its finger on the pulse of the industry. Yet one more example of American Apparel’s brand of effortless style is their Unisex Power Wash Muscle Tank (2465), a recent addition to the supplier’s Power Washed family. This traditional Muscle Tank features a ribbed crew-neckline for great recovery and double-needled reinforced stitching for durability.

The garment is constructed from 4.3oz, ring-spun combed cotton, which is enzyme-washed to simulate the feel of more than 40 typical laundry cycles. The tank is great for fitness and sports clubs, and ideal for all types of embellishments.

American Apparel is what Made-in-the-USA is all about. The trend-setting manufacturer continues to pursue its vision of affordable style for a nation of frugal consumers, while insisting on higher standards for the health and well-being of its workforce. It’s a success story not just for the company, but also for its customers, its industry partners and for its community – both locally and across the nation.