Picnic Items

The National Park Service welcomes 275 million visitors each year, many of them spending the day hiking and picnicking. Make sure your client’s message makes an appearance at these outdoor summertime meals.

Case Study

Eat Your Greens

Consumers are becoming increasingly conscious of where their food comes from, whether they eat it at the dinner table or on a picnic blanket. To set their minds at ease, many people decide to join food cooperatives, which sell fresh food that’s locally made or grown.

Recently, one co-op wanted to spread the word in their community about healthy eating and the importance of supporting the local economy. They teamed up with a neighboring company that had recently implemented an employee health and wellness program, and distributed imprinted foodware to encourage the employees to bring healthy foods for their day-time meals. “The co-op is located down the street from the company,” says Ron Williams, director of marketing at Mi Line by Fey (asi/71032). “They encouraged their employees to shop at the co-op for fresh food before and after work.”

One of the items employees received was the Salad/Snack Bowl Set (Mi6083) from Mi Line by Fey, decorated with the co-op’s logo. More than 275 bowls were distributed, and the sales tally came to just under $2,000. Other decorated items were also given out as part of the campaign.

“The distributor was able to tie the co-op’s promotion to a specific health initiative, based on Affordable Care Act guidelines,” Williams says. Since the changes are here to stay, “additional product implementation for the company’s promotional needs will be that much easier.”

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