Beach towels

Summer vacationers are getting freer with their money, and smart branders want to be where those dollars are going. The average summer traveler spent more than $1,200 in 2014, up roughly $100 from 2013. Since many vacationers seek out beaches, it makes sense to put your client’s logo right in front of them on the sand. Brand any of these comfy, colorful beach towels for a promotion that shines as brightly as the summer sun.

Case Study

Island Vibe

Classic Care Pharmacy focuses on the community’s senior members. It’s a serious job that requires patience and a lot of genuine concern, but that doesn’t mean the Ontario, Canada-based pharmacy can’t have a little fun with its promotions.

The chain has developed a reputation for creating elaborately themed booths at trade shows, and the most recent incarnation was no exception. Following efforts that included Las Vegas and Mardi Gras themes, this year’s Hawaiian thematic required just as much preparation and imagination, not to mention top-shelf promotional products.

Mark Shields, president of EMI Promotional Products (asi/187746), described the lengths Classic Care went to when outfitting its island paradise trade show booth. Palm trees, sand, lei and pina coladas were complemented by a beach towel that will keep promoting long after the event has ended.

“The thought behind the towels is that we want something that will last a long time,” Shields says. “We sourced out a good towel and imprinted the client’s logo across the entire front.” The product was none other than the 30” x 60” velour towel (VTWL60C) from FIEL (asi/53509).Shields placed an order for 1,700 in royal blue.

“The client loves them,” says Shields. “These will stay in homes for 10 to 20 years.” A practical product hugely imprinted and built for years of use? Sounds like a prescription for a long, healthy promotion.

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