CASE STUDY

Tag, You're It

The organizers of an annual sales meeting were preparing to host a group of executive-level attendees during a recent metallic industry trade show. During the planning process, they decided they wanted to give away a high-end item, one that evoked staying power, strength and functionality – and that boasted a personalized imprint for each recipient. After brainstorming with their distributor, they chose the Titanium Luggage Tag (27613) from Eddystone Designs (asi/51666). It was perfect for a gathering of executives who rack up thousands of travel miles annually for business matters.

"Titanium was an ideal choice for this end-user and this particular event because it's one of the strongest metals out there," says Randee Horwitch, Eddystone national sales manager. "The material's strength combined with our signature color laser engraving process ensured longevity. We included the company logo, and personalized them with each attendee's name, phone number and email. We wanted to make sure the product would be used over and over again."

Approximately 500 tags were distributed. "Personalization makes the item more meaningful to each recipient, and since we tend to keep the same email and phone number for longer periods of time, it's a great choice for a high-end premium item," says Horwitch. "We were able to provide them with a useful item made of lightweight, strong, durable titanium that's also made in the USA."

luggage

For those who travel, durable, user-friendly luggage is a must. Consider that at just one airport – Hartsfield-Jackson Atlanta International – baggage handlers load and unload 6,500 pieces of luggage an hour. It's time to start getting your clients' logos on all those bags.

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