Sunglasses

Almost 22 million Americans over 40 have cataracts. Many of those cases were caused by years of overexposure to the sun’s rays. Protect your clients’ customers with fun sunglasses while offering a unique way to showcase your buyers’ brands.

Case Study

True Colors

A distributor client of Pop! Promos (asi/45657) recently came to the supplier looking for a unique promotional item for a company in the automotive industry. Ideally, the product would meet two criteria: it would be customized with an employee-created design, and then easily distributed at each of the end-client’s nationwide locations for events throughout the year. After brainstorming with the distributor, the end-user decided on a pair of custom sunglasses (PG201) from Pop! Promos.

“We make every order from scratch,” says Katie Swinburn, senior account executive with Pop! Promos, “so the client had endless design options to choose from. We matched the frames to the company’s exact PMS color and printed a complicated, custom pattern on the arms.”

Pop! Promos continues to fulfill orders of custom sunglasses for this end-user, having manufactured more than 40,000 pairs as of April 2015. Furthermore, the sales volume hit $70,000 in the past year, and the end-buyer has ordered other Pantone-matched items from the supplier’s line.

“Sunglasses are walking billboards that allow the end-user to be creative while showcasing their brand,” says Swinburn. “Customization options, such as Pantone-matched frames, full-frame step-and-repeat and printing on the lenses make a big impact. End-users can also print a website, Twitter handle or discount code on the inner arms to get the most out of their promotion.”

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