Case Study

Financial Acumen

When your clients are in the business of using money to make money, it’s smart to offer these pennywise professionals products with a high-perceived value.

The good news is that trusted suppliers in the promotional products industry have a wide variety of offerings that will meet the tastes of selective financial industry buyers. Distributors that can correctly identify a product like the soft leatherette padfolio from Continental Marketing (asi/46420) as having this important quality are at an advantage, and they will find plenty more products that deliver the same value. Another excellent product for discerning buyers is the slim business brief from Leed’s (asi/66887); the attractive item fits laptops up to 15.6 inches.

If larger financial institutions seem especially tough to win over, try spending more time courting smaller, local institutions. While a monster-sized bank might make a tempting target for your marketing expertise, a community bank is apt to have more streamlined procurement procedures that allow for easier access. Once you have their attention, lock them in with products that reflect the professionalism they most want their brand associated with. Think custom-designed silk neckties from KTP Design Company (asi/63773) or Stromberg’s (asi/89955) extra-strong vented umbrella.

Persistence and patience are key to securing your own slate of financial clients. Great promotional giveaways will help these customers realize maximum return on their marketing investment.