Product Hub July 30, 2014
Editor’s Picks - Finance
Customer service is key to the finance industry, so think about branded appreciation items for loyal clients. But don’t just focus on banks; also consider Realtors, mortgage brokers, insurance agencies and financial planners.
CASE STUDY
Thanks From the Bank
Thank-you cards make ideal promotional pieces for clients in the financial industry. They can be used to show appreciation to customers who have refinanced a loan, referred a friend, signed up for a new service, opened a new account and much more.
Recently, a bank used the Growing Appreciation thank-you card from Carlson Craft (asi/43920) with excellent results. Printed on thick, high-quality navy blue paper, the personalized cards were sent to bank customers who signed up for new business checking accounts. “It created brand awareness and reminded customers of the bank’s dedication to them,” says Linda Hiniker, national account manager for Carlson Craft.
Recently released, the Growing Appreciation cards offer distinctive style that has helped catch the attention of recipients and generated ROI for end-buyers, says Hiniker. “The front leaf design, embossed in gold, is a symbol of flourishing business relationships,” she says. “Clients can personalize the card with a company name or logo, or a custom imprint.”
Professionally printed thank-you cards with a logo or business name convey that your client pays attention to detail and truly values customers. “Consider suggesting that your clients have personalized thank-you cards on hand,” says Hiniker. “This way, they can respond immediately to business interactions and situations of all kinds as they arise.”
Plastic piggy bank stands 4” tall. From Brighter Promotions Inc., asi/42016, 800-446-3200.
Coin holder is shaped like a pig and comes in blue or pink. From Aakron Rule Corp., asi/30270, 800-828-1570.
Insurance document folder has a digital print and features a sealed pocket and wallet-style flap. From Admore, asi/32050, 800-523-6673.
Oversized check measures 12” x 24”; perfect for awards ceremonies. From NuWave Signs and Printing, asi/91456, 888-246-9630.
Thank-you card features gold imprint and appreciation message inside. From Carlson Craft, asi/43920, 800-328-1782.
Safe is fully alarmed and portable; ideal for securing cash and electronic devices. From Superex, asi/90231, 866-214-4393.
Journal has a sturdy cover with foil-stamped logo and 100 sheets of paper inside. From Drum-Line, asi/50873, 800-284-2456.
Deposit bag and organizer is made of vinyl and has a black zipper and seamed bottom. From Custom Printing II LTD, asi/47971, 800-234-5740.
Pocket-sized planner contains 160 pages in week-by-week and month format. Features simulated leather cover. From SunGraphix, asi/90125, 800-284-5580.
Woven tie is made of 100% silk and features a custom design. From Buffalo Bay, asi/42416, 800-222-8437.
Custom necktie is made of high-quality woven silk. From KTP Design Company, asi/63773, 888-465-1290.
Crystal keytag features a sub-surface laser-engraved design. From EMT, asi/52263, 800-289-2911.
Black nightlight includes an interchangeable crystal and three LED lights to illuminate custom design. From Crystal Impressions, asi/47782, 800-364-6483.
Server is made of hand-hammered copper and measures 9” x 12”. From Wendell August Forge, asi/37457, 800-923-1390.
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