CASE STUDY

A Bugs Life

  When a company in the oil drilling machinery industry needed a fun summer giveaway for dedicated employees and key clients, they turned to Baymare Promotional Group. The client, located in North Dakota, came to Baymare with one goal: to create a swag bag filled with useful items for the summer season.  

The team at Baymare worked with their client to put together all the items in a giveaway bag containing a sports bottle, sunscreen, beach towels and scented insect repellent spray (IRS8) from Webb Co. (asi/95838). "We chose the insect repellent not only because it was useful," says Eric Mapes, sales representative at Baymare, "but because it also features a colorful digital imprint that really set off the client’s logo." In all, the client ordered and distributed 300 bottles of repellent.

To create a successful summer promotion that includes memorable, useful items, Mapes says he always takes a look at the client’s budget to start. "We ask them how much they can spend, and we also take a look at the application," he says. "In the warmer months, they might be planning an on-site company picnic, or a trip to the beach or Six Flags. Based on this, we’ll suggest different items."

When deciding on the products for this particular giveaway kit, Mapes says criteria included a generous imprint area and other important factors. "For instance, we gave out bottles of the repellent in a larger size," he says. "This way, the recipients will use it longer and there will be a higher number of impressions."

SCENTED PRODUCTS

Scented products are perfect for making a memorable impression on recipients. Consider the salon and spa market: There are over 1.2 million hair and nail salons in the United States and the spa industry is a $14.7 billion business. Capitalize on the size and spending power of this niche with scented products such as candles, lip balms and lotions.

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