Product Hub August 01, 2014
Sports
Excite fans with branded items promoting their favorite sports teams. But don’t limit yourself to mainstream athletics. Consider promotions for martial arts, target sports, triathlons and water polo.
CASE STUDY
Make a Little Noise
When a Canadian telecommunications company needed a buzz-worthy promotional product for its annual cross-country bike ride for charity, the firm turned to MAO Créateur D’Impact (asi/260752) for ideas. Co-owner Amélie Huard suggested the inflatable polyester Thunder Stick Noise Maker (product LPP14) from PromoSalesUSA.com (asi/79994) as an item to distribute to fans lining the race and waiting at the finish line. The client jumped on board.
MAO Créateur D’Impact imprinted the PMS color-matched Thunder Stick pairs with the telecommunications company’s tagline, and ordered a large quantity from PromoSalesUSA.com so the items could be distributed across the country. “They really created a buzz when the cyclists arrived at the various finish lines,” says Huard. “We chose this item because it made a loud thunder-like noise so everyone noticed it. Plus, it featured a big logo that everyone could see.”
MAO Créateur D’Impact distributed 50,000 pieces all over Canada; total sales volume was about $20,000. “Thunder sticks are ideal for all sports events, both amateur and professional, including soccer tournaments, hockey games, football games and marathons,” says Huard. “Also consider concerts and even conferences that feature musicians and speakers who want to get the crowd excited. They’re great for creating a buzz around something. It’s like applauding but a lot louder!” Other possible campaigns into which thunder sticks can figure include rallies, charity events and company team-building outings.
Baseball T-shirt is made of 100% cotton jersey and has a contrast rib collar and ¾” raglan sleeves. From Hanes/Champion, asi/59528, 800-685-7557.
Water bottle is made of shatter-proof Tritan plastic and includes a flip drinking spout and loop handle. From Zipline, asi/99030, 866-344-7677.
Wellness tracker journal contains 100 sheets and allows for easy documentation of personal wellness and nutrition information. From Drum-Line, asi/50873, 800-284-2456.
Plush mascot comes with red or blue accents; perfect as a giveaway or merchandise item. From Penguin Products, asi/77074, 631-393-2860.
Clients will love this baseball-shaped stress reliever on game day. It measures 2.5” in diameter and accommodates a pad-printed imprint. From O&S Supply Company, asi/74779, 877-851-8668.
Golf towel is made of premium velour and includes a dobby hem. Perfect for upcoming golf tournaments. Available in 13 colors. From Terry Collection, asi/90912, 800-728-6935.
Beverage caddie clips onto tables and desks when surface space is limited. From Bullet, asi/42424, 800-749-7367.
Make some noise with a pair of inflatable thunder stick noisemakers. Constructed of polyester, they have a 10” x 2” imprint area. From PromoSalesUSA.com, asi/79994, 901-767-0838.
Standard-size baseball is made of polyurethane leather and contains a vulcanized rubber cork core. From Chulani Promotional Products, asi/45100, 973-279-6666.
Cheer gloves are made of 95% acrylic and 5% spandex. Think high schools, colleges and professional teams. From The Bubba Glove Company, asi/90704, 805-341-9113.
Unique silicone sports watch features an LED-illuminated touch-screen face. From Hit Promotional Products, asi/61125, 800-282-4480.
Domed football schedule magnet includes logo, photo and contact info. From EvPro, asi/99552, 877-450-6410.
For on-the-go athletes, lunch bag contains a plastic container with utensils and a white travel cup with handle, all imprinted. From AP Specialties, asi/30208, 866-258-6647.
GoStrobe flashing light features three LED light speed settings and includes a swivel clip. From Buztronics Inc., asi/42963, 800-878-3413.
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