Strategy March 20, 2015
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Music Festival - Soon, the sound of music will fill the summer air as the annual three-day music festival brings artists both young and old to the waterfront.
Make a $12,659 profit with your client's next promotion.
Music Festival
Soon, the sound of music will fill the summer air as the annual three-day music festival brings artists both young and old to the waterfront. Established to raise awareness for hunger relief in the county, the fesitval is a good cause that only gets better with the right giveaways.
Music fans are generous, so when folks show up with a donation for the drive, acknowledge their largesse with goodies like a neoprene can holder, one of those simple but effective giveaways. Hand these out along with a unique anti-dust charm designed to protect headphone ports in phones and tablets for a fun surprise. The summer sun should be blazing by the time this festival gets underway, so a pair of foldable sunglasses will keep guests from squint-induced headaches.
Another fun item: how about handing out a silicone phone stand/speaker that boosts a device's sound without electricity? Find attendees who've installed the festival's new app on their phone, and hand them out along with a pair of handy earbuds encased in a polyester zip pouch. The aforementioned summer sun will undoubtedly be punishing the dry lips of anyone resisting the overpriced bottles of water sold at concession stands, so a tin of SPF 15 lip balm will help keep dry lips in ruddy, plump Jagger-esque health.
Often folks show up only to see their favorite artists, but plenty of hardy souls spring for the three-day pass and soak up every note of music. Encourage these fanatics to keep coming back with some choice gear like an insulated six-pack tote that complements both the region's craft beer fascination and its explosion of BYOB eateries. Ladies may be less apt to lug around a cold sixer, so have various sizes of comfy cotton, pigment-dyed tees to give out, too. Have some fun with these diehards; invite them to share their experiences or pop-quiz them on previous headliners and reward them with a uniquely packaged power bank to keep their mobile devices running smoothly throughout any of the festival's events.
By the time the last notes fade into the evening, the festival will have raised funds for a good cause and given thousands of guests an excuse to return. For smart promoters and their clients, that's music to the ears.
Food donations
Neoprene can insulator is designed with a burlap/neoprene pocket. From NUMO, asi/74710, 800-253-0434.
Custom-shaped plug charm prevents dust from entering your headset ports. From Zoogee, asi/99280, 866-532-4935.
These foldable all-over imprint sunglasses come with an imprinted bag. Available from Glass-U, asi/57361, 609-731-8193.
App Fans
This 2-in-1 iPhone accessory acts as both a phone stand and speaker. From Innovation Line, asi/62660, 800-421-4445.
Set of earbuds comes in a polyester and mesh zip pouch with metal keyring. From Jetline, asi/63344, 877-858-9908.
This SPF 15 lip balm is made with natural oils and waxes for protection against harsh conditions. From AZX Sport, asi/30250, 800-558-4836.
Pass Holders
Insulated neoprene tote holds six 12- to 20-oz. bottles or cans and has soft-grip handles. From Sportsman Cap & Bag, asi/88877, 800-221-4744.
Pigment-dyed tee is made of 100% cotton and has a distinctive textured feel. From Dyenomite, asi/51185, 888-777-1916.
The JuiceBox is a 4000m/ah lithium ion power bank that works with all mobile devices. From OrigAudio, asi/75254, 949-407-6360.