The American Pet Products Association states that total pet market expenditures amounted to approximately $58.5 billion in 2014. Capitalize on this thriving market by providing leashes, collars, apparel and more for pet-centered events.

Case Study

All Tied Up

Take a look at the dogs being walked on a street or romping around the local park, and it's immediately clear that people love to dress up their pets. When branded, Fido's apparel makes for ideal promotional items, since the typical logo placement over the shoulder blades and along the back provides an unobscured view of the brand message.

 A major pet food company certainly recognizes this. The company is a regular customer of Bowers & Associates (asi/144035), which supplies the client with branded pet bandannas (TLASOL-100) from Caro-Line/Bandanna Promotions (asi/44020). The end-buyer consistently uses the bandannas for adoption events and fairs, shelters and fun outdoor gatherings of owners and their pets.

"It's great advertising for a brand," says Noel Jemas, executive vice president of Bowers & Associates. "Any pet-related events are a good fit for these bandannas. You can put just one logo, or even do several on one piece." Jemas adds that the bandannas not only display the brand well, but are also low-cost and come with fewer sizing concerns, since one size fits most.

 Encouragingly, Jemas says the big pet food company typically makes high-volume purchases at once, then distributes 100 to 500 pieces at an event. "The pet market is a large one, and owners don't scrimp," Jemas says. "They might go out to eat less, but they take care of their pets."

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