For such a small product, the tiny lapel pin makes a big impression. Whether it’s used to build awareness, for identification, as a service award or a collectible, quality lapel pins garner more impressions than most any other promotional products. After all, they’re worn repeatedly and are seen by everyone the wearer passes throughout the day. The key to making a positive impression is to choose the right lapel pin. That’s where BCG Creations (asi/37693) makes a difference.

“We’ve been doing lapel pins since 1981,” says Sharon Miller, co-owner of BCG Creations. “We really know how to do it right.” She and her husband make every lapel pin order personal. “No CSR or MLR, when you call BCG for quotes or product information, you always speak to one of the owners, which means you get the right answers the first time around,” Sharon says. This personalized approach makes any program, from initial inquiry to completion, speedier and more efficient. The process starts with quick sales support; you’ll receive same-day virtual samples and quotes (usually within minutes). “Our clients are like family, each order is taken very personally and we treat each client as if they are our number one,” Sharon says.

Equally compelling is the value that BCG offers. Its quality and prices are excellent. Of course, in this business, every competitor knows each company’s prices. That’s why it’s important to have a knowledgeable, service-oriented lapel pin partner. “NO ONE beats our customer service. We take all the hassle out of ordering lapel pins,” Sharon says. “It is what sets us apart from all other companies. I answer my e-mails in the middle of the night, on weekends, and from any country I happen to be in – even on the beach. Not many company owners do that.”

With BCG, you have a wide variety of lapel pins to choose from: cloisonelle and cloisonelle with overprint; diestruck antiqued, diestruck sandblasted and diestruck soft enamel; hard enamel; offset and screen-printed as well as photo-etched. Of course, if you don’t see exactly what you want, BCG can design a custom solution. In fact, 99% of BCG products are custom, allowing you to create just the right promotion for your clients’ needs. “Send us your art and we will guide you through the whole process effortlessly,” Sharon says. Need art? The Millers will help you with that too.

When it comes to selling lapel pins, they’re also helpful, providing a depth of product knowledge. “Lapel pins have been around forever. They’re not trendy, but they are the bread and butter of our industry,” Sharon says. “When the economy is bad, clients have a hard time justifying spending promotional dollars on high-end goods, but lapel pins will always sell. Use our product to keep your client in-house, no matter how small the profit or sale. If you make someone happy with your service and quality, they will come back to you when they need the high-end products.”

Sharon knows because the same approach has worked for BCG. “I once had a client call me daily for almost three weeks for an order of 10 lapel pins. I treated the order and the client like I always do, and that client returned a few months later with the largest order to date that our company has had since 1981.”

You’ll find that same attention to service with any of BCG’s other product lines. In its 34 years of experience in metal casting and manufacturing of promotional products, the company has developed expertise that goes into every item it makes. “Our main products are lapel pins, keychains, medals, coins, ornaments, lanyards and bag tags,” Sharon says. “We have a wonderful four-color process, shatterproof ornament that is quite unique, and our glitter products are very popular as well.” BCG is also the exclusive Canadian supplier of Pitchfix, PutterWheel and Tee-Shaker lines, which are all quality brands of golf products.

Let BCG help you to create a big lapel pin impression with your client.